To clash with an ego as an ego deploy the trigger points of the ’’other’’ ego to attack ’’your’’ own ego. Never defend yourself. Fight fire with fire, kind of. If someone is struggling with some form of inferiority complex (and passive aggressively demand respect and attention) tell them—nonchalant and unflinching but not provocatively—something to the effect that your insides are made of jello and deep down you are nothing but a needy little bitch and you are sorry to let them down like that. In other words, know their Kryptonite and instead of rubbing it in for them rub it in for yourself. Never defend. Simply attack yourself with their ammunition. And see what happens. And remember: ’’They’’ are attacking ’’you’’ because they are defending themselves. ’’They’’ are attacking ’’you’’ because they are afraid. They are in emotional pain.